"Your Most unhappy customers are your greatest source of agile learning

One of the key phases of Agile Product Management is product discovery. During this phase, the product team works to understand the problem they are trying to solve, validate their assumptions about the market and customer needs. This can be identifying the minimum viable product (MVP) for a new product or checking your are still solving a problem with a mature product.

The goal of product discovery is to reduce the risk of failure by validating the product idea before significant resources are invested in development. This is accomplished by conducting market research, customer interviews, and usability tests to understand the needs and desires of the target audience. The product team may also explore multiple potential solutions to the problem, and conduct rapid prototyping and user testing to validate their ideas.

The results of the product discovery phase inform the development of the MVP, which is a simplified version of the product that can be used to validate the core assumptions about the product idea. This allows the product team to quickly validate their ideas and make informed decisions about which features to include in the full product, and which to defer or discard.

Product discovery is an iterative process, and the product team will often return to this phase as they learn more about the market and customer needs. This allows the team to continually improve and refine their product, ensuring that it remains relevant and valuable to their target audience.

In summary, product discovery is a critical part of Agile Product Management, as it helps reduce the risk of failure by validating the product idea and ensuring that resources are invested wisely. By working iteratively and collaboratively, product teams can create products that truly meet the needs of their customers and succeed in the market.